Understanding the audience: 1

Authorship: 
Manners, P.
Issue: 
9
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11
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13

The BBC is developing a major new pass participation campaign to inspire a million people to get actively involved in nature conservation. Called Breathing Places, and inspired by visionary ideas from the 19th century about urban green space, it will be launched in Springwatch on BBC2 in June of this year. Paul's talk will outline the thinking behind the campaign, highlighting particularly the role of audience research in shaping the key campaign messages and activities.

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