Journal Article

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  • @OisinTheDeer: engagement and dialogue through a museum-based Twitter account
    Radley, J.D.
    Journal of Natural Science Collections, Volume 4, pages 40 - 45

    The microblogging platform Twitter has enjoyed widespread uptake by museums for its ease of use and proven efficacy as a dialogic social medium. Warwickshire Museum’s account @OisinTheDeer is founded upon a popular exhibit: the skeleton of an extinct Irish Elk. This is one of a growing number of accounts based on museum mascots, giving their parent museums a ‘voice’ to facilitate informal dialogic communication with diverse audiences. @OisinTheDeer has proved to be an effective broadcasting tool, further embedding the Warwickshire Museum within the broader arena of museums, heritage organisations, and local communities.

    Keywords: Twitter; social media; museums; engagement; dialogue